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Pricing/03Brand and website foundations

Brand and website foundations

Identity and website built together, as one system.

For businesses that need both halves to agree with each other. The identity is designed knowing exactly where it has to live, and the website is designed knowing what the brand is trying to say — which is cheaper and better than doing them separately.

$4,000starting at
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Is This The Right Tier?01

This is for you if

  • You're new, rebranding, or your current identity was never really designed
  • Your logo, colours, and website currently disagree with each other
  • You want one coherent look across site, print, and social
  • You're competing on trust rather than price

Consider something else if

  • Your identity is already strong and you only need the website
  • You need this live in under three weeks
Look at Digital Editions →
Where The Money Goes02

What you’reactually paying for.

Roughly how effort is distributed on a typical engagement at this tier. Illustrative of where the time goes — not a line-item invoice.

Strategy

15%

Positioning, messaging, and structure — decided before anything is drawn.

Brand identity

30%

Logo suite, type and colour system, and the guidelines that keep it consistent.

Web design

25%

Custom page design across desktop, tablet, and mobile.

Build

25%

Responsive development, CMS, and performance work.

Launch

5%

SEO, analytics, testing, and handover.

How It Runs03

Start tolaunch.

  1. Week 1–2

    Discovery and strategy

    A workshop covering customers, competitors, and goals. We agree on positioning, messaging, and sitemap before design begins.

  2. Week 2–4

    Identity

    Logo, typography, and colour explored and refined to a single direction, then documented as a usable system.

  3. Week 4–6

    Website design

    Page designs across breakpoints, reviewed together in structured rounds.

  4. Week 6–7

    Build and launch

    Development, CMS setup, testing, SEO, and a handover walkthrough.

Everything Included04

Strategy

  • Discovery workshop
  • Competitive review
  • Positioning and messaging framework
  • Sitemap and content structure

Identity

  • Primary logo and variants
  • Type and colour system
  • Brand guidelines document
  • Export pack for print and social

Website

  • Custom design across breakpoints
  • Up to 8 page templates
  • CMS setup and training
  • Enquiry forms

Launch

  • SEO foundations
  • Analytics and conversion tracking
  • Cross-device QA
  • 30 days of post-launch support

What you provide

  • Time for the discovery workshop and reviews
  • Copy, or add copywriting
  • Photography, or add photography direction
  • Domain and any existing brand assets

Not included

  • Copywriting and photography (available as add-ons)
  • Ecommerce
  • Ongoing maintenance beyond the support window
  • Domain, hosting, and third-party fees
Straight Answers05

Can I do the brand only, or the site only?

Yes, both are available separately — but doing them together usually costs less than doing them apart, because the thinking is shared.

How many logo directions do we see?

We present one considered direction with rationale, not a wall of options. If it misses, we iterate — that's included.

What if we already have a logo we like?

Then you probably want a website-only engagement. Tell us and we'll price it that way rather than charging for identity you don't need.

Step down

Digital Edition

$2,400

A one-of-one design, customised and launched in weeks.

Step up

Growth websites

$7,500

Strategy-led sites for businesses whose current one is costing them work.

Sound like theright fit?

Tell us about the business and we’ll confirm whether this is the tier you actually need — including when it isn’t.

Start a Project
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