Pricing/04Growth websites
Growth websites
Strategy-led sites for businesses whose current one is costing them work.
The tier most established businesses actually need. Deeper discovery, a real content architecture, and journeys built around how your customers decide — for companies where the website is a genuine sales channel rather than a brochure.
This is for you if
- Your current site undersells what the business is actually like
- You have real services, service areas, or product lines to structure
- Enquiry volume or quality is a business problem
- You need room to add pages and services without a rebuild
Consider something else if
- You have five pages and no plans to grow
- You need a store as the primary function
What you’reactually paying for.
Roughly how effort is distributed on a typical engagement at this tier. Illustrative of where the time goes — not a line-item invoice.
Strategy
20%Discovery, competitor review, keyword and intent mapping, and a full content architecture.
Design
30%Custom design across all templates and breakpoints, built as a reusable system.
Build
40%Development, CMS modelling, integrations, and performance work — the biggest share.
Launch and SEO
10%Technical SEO, redirects, analytics, conversion tracking, and testing.
Start tolaunch.
- Week 1–2
Discovery
Workshop, competitor and search landscape review, and interviews if your sales team has patterns worth capturing.
- Week 2–3
Architecture
Sitemap, content structure, and wireframes for the key journeys — agreed before visual design.
- Week 3–6
Design
Full design system and every page template, reviewed in structured rounds.
- Week 6–9
Build
Development, CMS modelling so your team can add services and projects, plus integrations.
- Week 9–10
Launch
Redirect mapping from the old site, SEO, analytics, QA, launch, and training.
Strategy
- Discovery workshop
- Competitor and search landscape review
- Keyword and intent mapping
- Full sitemap and content structure
- Wireframes for key journeys
Design
- Custom design system
- All page templates across breakpoints
- Conversion-focused journey design
- Motion and interaction guidelines
Build
- Hand-built responsive development
- CMS modelled to your services
- Forms, integrations, and CRM connection
- Performance and Core Web Vitals tuning
Launch
- Redirect mapping and migration
- Technical SEO and schema
- Analytics and conversion tracking
- 60 days of post-launch support
What you provide
- Discovery and review time from a decision-maker
- Copy, or add copywriting
- Photography, or add photography direction
- Access to existing analytics, domain, and CRM
Not included
- Copywriting and photography (available as add-ons)
- Full ecommerce (priced separately)
- Paid advertising management
- Domain, hosting, and third-party fees
Why is build the biggest share?
Because this tier is where the CMS actually gets modelled around your business — services, locations, projects, and case studies as structured content rather than hard-coded pages. That's what lets you grow without calling us.
Will we lose our search rankings?
Not if the migration is done properly. Redirect mapping from every old URL is included, and technical SEO is part of the build rather than an afterthought.
Can we add ecommerce later?
Yes. It's built on a foundation that can take it. We'd scope the store as its own piece of work.
Sound like theright fit?
Tell us about the business and we’ll confirm whether this is the tier you actually need — including when it isn’t.