Pricing/05Signature digital experiences
Signature digital experiences
When the website itself is the argument.
Fully art-directed, one-of-a-kind work with a custom motion and interaction system. This is the tier for brands whose credibility depends on looking demonstrably better than everyone else in their category.
This is for you if
- You're competing at the premium end and need to look it
- The site is a primary sales asset, not a formality
- You want interaction and motion designed, not decorated on
- You have or will invest in photography that deserves the treatment
Consider something else if
- You need it fast — this tier takes 10 to 14 weeks
- The website isn't central to how you win work
What you’reactually paying for.
Roughly how effort is distributed on a typical engagement at this tier. Illustrative of where the time goes — not a line-item invoice.
Strategy
15%Discovery, narrative, and the creative concept the whole experience hangs on.
Design and art direction
35%Original art direction, typography, and layout — designed for you alone.
Motion and interaction
15%A designed motion system: transitions, scroll behaviour, and interactive moments.
Build
30%Bespoke development, often including WebGL or advanced animation, tuned for performance.
Launch
5%SEO, analytics, testing across devices, and handover.
Start tolaunch.
- Week 1–2
Discovery and concept
Deep discovery, then a creative concept — the single idea the experience is built around, presented before any layout.
- Week 2–5
Art direction
Original design direction explored and refined: typography, colour, imagery treatment, and layout language.
- Week 5–7
Motion design
The motion system designed and prototyped — transitions, scroll behaviour, and signature interactions.
- Week 7–12
Build
Bespoke development of the design and motion system, with performance budgets held throughout.
- Week 12–14
Refine and launch
Polish across every device and state, accessibility pass, SEO, launch, and training.
Strategy
- Extended discovery
- Creative concept and narrative
- Content and journey architecture
- Search and competitive review
Design
- Original art direction
- Full custom design system
- Every template across breakpoints
- Photography and content direction
Motion
- Designed motion system
- Page transitions
- Scroll-driven and interactive moments
- Reduced-motion alternatives
Build
- Bespoke performance-tuned development
- Advanced animation or WebGL where it earns its place
- CMS modelled to the content
- Accessibility and Core Web Vitals work
Launch
- Migration and redirects
- Technical SEO and schema
- Analytics and conversion tracking
- 90 days of post-launch support
What you provide
- Meaningful review time — this tier is collaborative
- Photography or budget for it (we'll direct)
- Copy, or add copywriting
- Domain, analytics, and brand assets
Not included
- Photography production costs
- Copywriting (available as an add-on)
- Ongoing maintenance beyond the support window
- Domain, hosting, and third-party fees
Is the motion going to hurt performance?
Not if it's built properly. Performance budgets are held through the build, motion is GPU-friendly, and everything degrades gracefully — including a full reduced-motion path.
What makes this different from Growth?
Growth gives you an excellent, strategy-led site. Signature gives you one nobody else could have, with a creative concept and a motion system designed specifically for your brand.
Do we need professional photography?
Effectively yes. At this level the photography carries a lot of the impression — we'll direct it, and we'll tell you honestly if your existing library isn't strong enough.
Sound like theright fit?
Tell us about the business and we’ll confirm whether this is the tier you actually need — including when it isn’t.