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Barbershops · three locationsGuelph and Fergus, Ontario2026

The Barber Lounge

Three shops since 2017, one standard, and a website built around how people actually choose a barber.

Visit thebarberlounge.shop ↗
  • Website
  • Booking
  • Multi-location
  • Local SEO
  • Social video
The Barber Lounge's previous homepage, with an in-shop photo and the heading 'A cut above'
Before
The Barber Lounge's new homepage on a phone: 'Your throne is ready' with the choose-your-shop selector
Choose your shop
The Barber Lounge's Guelph Victoria Road location page on a phone
Guelph — Victoria Rd
The Barber Lounge booking flow on a phone: choose a shop, then a barber
Booking

The brief

The Barber Lounge runs three shops: two in Guelph, on Victoria Road and Downey Road, and one in Fergus. Clients are loyal to their barber, and new clients pick a shop on their phone.

The site had to make that choice easy: the right shop, the right barber, the price and the time, then a booking, in as few steps as possible.

What we changed

  1. 01Choose your shop firstThe homepage starts with the three locations, or uses your location to find the closest one.
  2. 02A page for every locationEach shop has its own page with hours, directions and booking, set up to be found in Guelph and Fergus searches.
  3. 03Every barber, a profileClients can book the exact barber they want, not just the shop.
  4. 04Prices and times up frontThe full menu of services, with prices and durations, before anyone has to ask.
  5. 05Built so anyone can use itAccessible contrast, type and structure throughout, and social links that point back to the shop.

More on this kind of work: Websites for barbershops.

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